When a website stops doing its job…

Forms and shopping carts get abandoned. Mobile feels slow and clunky. Small frustrations stack up, and quietly, enquiries and sales start to drop off. People don’t complain — they just leave.

Most of the time the problem isn’t the design. It’s configuration, logic, and how the website presents when real humans use it. The invisible stuff. That’s where performance, reliability and conversions are won or lost.

Sometimes the right answer is a rebuild or a modern redesign. But more often than not, it’s a handful of smart fixes that get things back on track quickly.

Everything I build and work on runs on WordPress — like roughly 43% of the world wide web. It’s a solid platform when it’s configured properly.

$250 mates rates — Website Review

Front-end user experience
Mobile behaviour
Forms, carts & enquiry flow
Website system sanity
Clear, prioritised fix list
Business-impact focused

A front-end review only.
No passwords. No backend access.

Request a Website Review

Systems & Architecture

Clean structure, sensible plugins, predictable behaviour. Built for stability, maintainability, and long-term reliability.

Hosting & Environments

Staging, backups, and clean deployment workflow. PHP and WordPress updates get verified first so production stays stable.

Performance Optimisation

Render speed, JS and CSS bloat, image weight, caching. Focused on Core Web Vitals and real-world load performance.

Rebuilds & Modernisation

When the structure is beyond saving. Clean rebuilds without dragging legacy problems forward.

Custom Logic & Integrations

When off-the-shelf plugins aren’t the answer. Purpose-built code and integrations that fit the workflow.

Ongoing Technical Care

Practical maintenance, upgrades, and hardening. Monitoring performance, usage, and technical health.

Who this is for

If you’ve got a WordPress website that’s meant to generate enquiries or sales — but it’s slow, clunky, unreliable, or just not converting — I can usually help without turning it into a full rebuild circus.

Small business owners and start ups that want their website to actually do its job.
People who know something is off, but want straight answers and practical fixes.
Sites that have grown messy or been neglected over time (plugins, theme tweaks, weird behaviour and errors).
Basic to moderate computer skills — you can log in, follow instructions, and you’re not scared of settings screens.
Anyone who values clarity, momentum, and sensible decisions.

Who this isn’t for

Agency-style rebuilds with committees, workshops, and endless meetings.
People shopping purely on price or looking for the cheapest possible option.
“Can you teach me computers?” — general IT tutoring isn’t included.
Clients who need hand-holding, clients that think out loud or request unlimited revisions and scope creep.
Anyone expecting instant Google search results.
Personal tributes.

Bigger jobs (occasionally)

I work independently and keep my project load intentionally small. These days I’m mostly enjoying semi-retirement — boating, fishing, and a fun technical challenge that keeps me up to date with modern developments. So if something genuinely interesting crosses my desk, I’m happy to take a look.

Full WordPress rebuilds when the existing system is beyond saving.
Performance remediation on heavily customised or high-traffic sites.
Complex forms, automation, workflows, and integrations.
Technical audits, recovery work, and “what the hell happened here?” fixes.

If your job is large, we’ll usually start with a structured review first — to confirm what’s worth fixing, what to rebuild, and what to ignore.